What is Reputation?

Reputation comprises of perceptions and is the degree to which stakeholders
Admire, Trust, Respect and have a overall Good Feeling towards your company.       

Reputation is how attractive you are to your stakeholders and is an emotional connection

  • Your customers are loyal
  • Your customers recommend you
  • Your partners support you
  • Policy makers and regulators give you the benefit of the doubt
  • The media looks for your point of view
  • Your employees are engaged and deliver on your strategy

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