What is an opinion elite and where are they found? How do they influence other stakeholders? In this webinar we will use the most recent RepTrak® data to gain a deeper understanding of the shape-shifting nature of opinion influencers and set the foundation for a successful stakeholder measurement initiative.
Opinion elites are an important sub-set of the general population who have a disproportionate influence in shaping stakeholder opinions of your organization. Understand the Who, Why, What and How of communicating to opinion elites and influencing the influencers.
See the role of opinion elites in the stakeholder ecosystem, and how they affect the tipping point for reputation as a leading indicator of reputation change. Discover how they drive change and adoption, positively influencing the supportive behaviors of your stakeholders, as a key element of your organization’s growth and success.