The Mission we are on is to Help companies to navigate and thrive in the Reputation Economy.
From 2015, the Exclusive Rights to deliver research, reputation management expertise and related services using the RepTrak® Framework in South Africa are held under the name Reputation House (Pty) Ltd.
Some Historical Background,
Reputation House, formerly known as The Reputation Institute (Pty), Ltd, emerged out of a focal shift from being a subsidiary of the global Reputation Institute. Working with Reputation Institute, now known as The Reptrak Company, allows us and our clients to benefit from a winning combination of being part of a global commercial enterprise while delivering according to local context and relevance.
Through our partnership with The RepTrak Company, our clients have access to a wealth of knowledge, insights, benchmarks and best practices in reputation management and measurement, spanning over 30 countries and 25 key industries. Reputation House continues to be the Representative Offices of The RepTrak Company based in Johannesburg.
About The Reptrak Company
The Reptrak Company is the world’s leading reputation-based advisory firm, founded by Dr. Charles Fombrun and Dr. Cees van Riel in 1997. RepTrak enables many of the world’s leading companies to make more confident business decisions that build and protect reputation capital and drive competitive advantage. The RepTrak® model for analysing the reputations of companies and institutions is The RepTrak Company’s most prominent management tool. Globally it is best known via the Forbes-published Global RepTrak® 100, the world’s largest study of corporate reputations.